At 15, Texan Keith Norris was already involved in one of the premier fitness and weight training scenes in the country Powerhouse Gym, a legendary bodybuilding, training, and powerlifting mecca in San Antonio that launched the careers of athletes like Ms. Olympia Rachel McLish, Lori Bowen-Rice, Jeep Swenson and many others.
A knee injury derailed Keith’s career as a linebacker at Texas State, but his experience rehabbing and working with some of the best strength coaches in the country continued to increase his interest in intelligent body development. In the mid 90s Keith competed in AAU Bodybuilding and won the title of Mr. Virginia and runner-up to Mr. America. In 2010, after navigating a successful 9 year military and 15 year corporate career, Keith was finally able to follow up on his lifelong dedication to training and come on board Efficient Exercise as a partner and regional manager.
Anyone who trains with Keith instantly recognizes the depth of his knowledge, experience, and the intuition he brings to the process. He seems to know exactly what it is that you need to continually progress toward your strongest, leanest self. And you can feel that he enjoys it all of it, the teaching, the relationships, and his own training in every fiber of who he is.
Keith, along with his wife, Michelle are two of the leading figures in the exploding Paleo nutrition and health movement. Their tireless work promoting Paleo principles is what allowed them to reach out to Paleo celebrities like Robb Wolf and Mark Sisson to pull together 2012 & 2013’s super symposiums, Paleo f(x)™. Anyone who attended Paleo f(x)™ could quickly see from the line of athletes, peers, and wide-eyed newbies that lined up to speak to Keith, after his presentations, that he is truly on the pulse of new exciting developments in the fitness field.
Keith’s blog, Ancestral Momentum - Theory to Practice, shared with Michelle, is internationally popular, and they are regular guests on many of the premier media sites for Paleo nutrition and Keith appears on many shows and sites with new approaches to nutrition and body development. And, if you’re lucky enough to live in Austin, you not only know Keith from the Internet, you have direct access to one of the best trainers in the world. Keith apprentices every trainer who works for EE, so no matter who you work with, you’ll experience “The Keith Norris Method” infused throughout Efficient Exercise.